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Laura Craven Barefoor
2023 Panelist
Wasserman
Vice President of Brands
UNC Class of:
1999
2023 Bio:
Laura joined Wasserman in 2012 and currently serves as a Senior Vice President of Brands and leads the AT&T account. As one of Wasserman’s most integrated accounts, she oversees all the work executed on behalf AT&T across the organization which includes portfolio strategy, partnership and talent negotiation, activation planning, influencer and content marketing and measurement. Previously, she has worked with clients such as Wells Fargo, Pepsi and Scotts Miracle-Gro.
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