Luke is a junior Morehead-Cain Scholar at UNC studying journalism, entrepreneurship, and a major he created called Sports, Media, and Social Change. Hailing from Raleigh, North Carolina, Luke is involved in a variety of media projects. He has created content for FOX Sports, Adobe, GoHeels, Hoops 4 Hope, Inside Carolina, The Talk, and for the UNC football team. His videos have accumulated over six million views. Luke is passionate about using sports and videography as a vehicle for social change. Luke is a magician and DJ in his free time.