Blue Zone at Kenan Stadium | October 4th, 2024

8:30 - 9:00 AM: Check-In

• Casual breakfast/coffee

• Networking

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9:00 - 9:10 AM: Opening Remarks

• Opening Remarks from Will Pleasants (Wasserman) and Bubba Cunningham (UNC Athletic Director)

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9:15 - 9:45 AM: All Session - Reliving the Olympics ​

• Kevin has worked at over 13 Olympic Games working with global broadcasters and media partners to help them bring the action and interaction with athletes to life

• Kevin Best (UNC Senior Director of Media Relations)

• Moderator: Ted Keith (SBJ)

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9:50 - 10:30 AM: Workshop Session #1

• Working in sports and entertainment runs the spectrum of opportunities. Representatives from each sector will talk about their role in the sports and entertainment ecosystem, their path to get there, what they liked about it, and more

• Being An Agent: Keith Grunewald (Sr. VP-Baseball & Broadcast Talent, Vanguard Sports Corp)

• Sports and Fashion: Jon Mark Baucom (COO, Peter Millar)

• Working for a Team: Alexandra Cruz (Senior Manager, Partnership Activation, Washington Nationals)

• Technology in Sports: Lee Brinson (VP, Sports Media Technology) 

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10:30 - 10:45 AM: Break

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10:45 - 11:30 AM: All Session - Bringing Big Events to Life

• Two soccer executives discuss what it takes to bring international matches to Chapel Hill, what it takes to produce some of MLS/SUM's biggest events, and lessons learned along the way.

• Jon Sheiman (SVP, Match Business, MLS)

• Molly Pendleton (SVP, MLS Touring and Unified Events, Eventellect)

• Moderator: Ted Keith (SBJ)

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11:30 AM - 1:00 PM: Networking Lunch/Break

• 1 hour networking lunch with speakers

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1:00 - 1:30 PM: All Session - Student Athletes to Change Makers, with an Emphasis on Women's Sports

• Jenny Chiu (Reporter, CBS Sports)

• Malaika Underwood (Partner, High Tide Consulting)

• Moderator: Ted Keith (SBJ)

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1:30 - 1:45 PM: Break

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1:45 - 2:30 PM: Workshop Session #2

• Working in sports and entertainment runs the spectrum of opportunities. Representatives from each sector will talk about their role in the sports and entertainment ecosystem, their path to get there, what they liked about it, and more

• Being An Agent: Keith Grunewald (Sr. VP-Baseball & Broadcast Talent, Vanguard Sports Corp)

• Sports and Fashion: Jon Mark Baucom (COO, Peter Millar)

• Working for a Team: Alexandra Cruz (Senior Manager, Partnership Activation, Washington Nationals)

• Technology in Sports: Lee Brinson (VP, Sports Media Technology) 

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2:30 PM: Closing and Wrap Up

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2:35 - 4:00 PM: Networking Time and Internship Fair

• Open networking and structured job/internship tabling available for alumni, guests, and sponsors